Resume

When experience matters.

Nancy McFarland

Live Event & Creative Content Producer

407.353.4513

nancy@nmcfarland.com
www.linkedin.com/in/nancyemcfarland

 

 

Award-winning creative event producer with 20+ years of experience guiding expeditions into the design, development, and execution of mid/large scale national and global events for Fortune 500 companies and US associations.

  • Able to manage the production of sales & incentive meetings, customer conferences, trade shows, product introductions, training/education sessions (live, post-event online), and live entertainment extravaganzas
  • Proficient in turnkey project management services including proposal writing, creative concept development, establishing/maintaining/reconciling budgets & production schedules, and live event management
  • Adept at directing the creative content (event theme/messaging, speech support, video, print, digital) design and production process throughout the entire life cycle of a project
  • Seasoned video producer able to research, conceptualize, write, manage, direct (studio and field production), conduct interviews, oversee video editing, and handle video distribution process
  • Direct client interface during all phases of a project including the RFP response, production progress, live event (including c-level speech coaching, stage direction, and creative execution), and post-event reconciliation and debriefing
  • Recognized leader with the ability to successfully sell ideas, manage and inspire team to create innovative project deliverables, drive business goals, and effectively serve customers
  • Exceptional communication (written & verbal), relationship building, and negotiation skills
  • Strategic planner and creative story-teller with an understanding of new creative communications techniques, technology, and solutions
  • Ability to calmly and effectively deliver highest quality products under tight budgets and deadlines
  • Leadership values include curiosity, integrity, flexibility, trust, sense of humor, and a strong work ethic

    

My Journey So Far...

McFarland Event Design & Production – Winter Park, FL        2016

Owner

Executive producer/producer, video producer, creative content director for US corporate and association meetings and events

 

Integrated Event Management – Winter Park, FL                      2006 - 2016

Director of Production Services

Creative executive producer/account rep for US corporate and association meetings managing creative theming, scenic design, content (PPTX presentation, video production, signage, script writing) production, live talent coordination, budgets, production schedules, and on-site content management. 
Attendance range:  250 to 5,000+ / Budget range: $75,000 to $500,000+


Designed and implemented internal and external marketing communications programs including overall corporate branding, press releases, brochures, public relations campaigns, video production, digital marketing (web site design, social media and other online communications, SEO), creative proposal writing, and company capabilities presentations

 

Media Design Group – Winter Park, FL                                      1996 - 2006

Executive Event Producer / Account Executive

Responsible for creative proposal writing, content creation direction throughout production phase, production schedules, budgets, talent and labor coordination, and on-site event production management and direct client communications for over 100 successful corporate events. Managed budgets ranging from $25,000 to $500,000

 

Multi Image Group – Boca Raton, FL                                         1990 - 1996
Senior Event Producer / Proposal Writer

Responsible for creative proposal writing, content creation direction throughout production phase, production schedules, budgets, talent coordination, and on-site event production management and direct client communications for Fortune 100 corporate events with budgets ranging from $150,000 to $750,000

 

Times 3 Productions – Houston, TX                                          1987 - 1990
Partner / Executive Event Producer

Implemented successful business plan with partners for the launch of an innovative event production start-up company. Designed and executed company’s marketing and business communications strategies. Produced Fortune 500 corporate events including global product announcements, sales meetings, end-user conferences, customer events, and trade shows 

 

AVW Audio Visual / Freeman – Houston, TX                            1981 - 1987
Graphic Designer / Senior Event Producer

Promoted from entry-level graphic artist to senior-level event producer in less than two years. Responsible for creative content production and on-site event management for Fortune 500 corporate events including global product announcements, an international exposition (Singapore), international sales meetings, and end-user technology symposiums


Base Camp

Florida State University

Bachelor of Arts Degree (Visual Communications) 
Minors: English, Art History 


Expedition Parties

ExxonMobil / Fidelity Investments / Cigna Corporation / Reebok / IBM / AT&T / Burger King / Shell Oil / Conoco Oil / Nestle / Office Depot / Lever Brothers / Government for the Republic of Singapore / Calvin Klein / Citibank / Smith Barney / Reebok / Nike / PGA of America / Motorola / PepsiCo / Tropicana / MUFG UnionBank / Association for Zoos & Aquariums / Dannon / Procter & Gamble / NCBA

 

Recommendations available upon request

 

Nancy McFarland Resume
Nancy McFarland Live Event and Creative Content Producer
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