When experience matters.
Nancy McFarland
Live Event & Creative Content Producer
407.353.4513
nancy@nmcfarland.com
www.linkedin.com/in/nancyemcfarland
Award-winning creative event producer with 20+ years of experience guiding expeditions into the design, development, and execution of mid/large scale national and global events for Fortune 500 companies and US associations.
My Journey So Far...
McFarland Event Design & Production – Winter Park, FL 2016
Owner
Executive producer/producer, video producer, creative content director for US corporate and association meetings and events
Integrated Event Management – Winter Park, FL 2006 - 2016
Director of Production Services
Creative executive producer/account rep for US corporate and association meetings managing creative theming, scenic design, content (PPTX presentation, video production,
signage, script writing) production, live talent coordination, budgets, production schedules, and on-site content management.
Attendance range: 250 to 5,000+ / Budget range: $75,000 to $500,000+
Designed and implemented internal and external marketing communications programs including overall corporate branding, press releases, brochures, public relations campaigns, video production, digital
marketing (web site design, social media and other online communications, SEO), creative proposal writing, and company capabilities presentations
Media Design Group – Winter Park, FL 1996 - 2006
Executive Event Producer / Account Executive
Responsible for creative proposal writing, content creation direction throughout production phase, production schedules, budgets, talent and labor coordination, and on-site event production management and direct client communications for over 100 successful corporate events. Managed budgets ranging from $25,000 to $500,000
Multi Image Group – Boca Raton, FL 1990
- 1996
Senior Event Producer / Proposal Writer
Responsible for creative proposal writing, content creation direction throughout production phase, production schedules, budgets, talent coordination, and on-site event production management and direct client communications for Fortune 100 corporate events with budgets ranging from $150,000 to $750,000
Times 3 Productions – Houston, TX
1987 - 1990
Partner / Executive Event Producer
Implemented successful business plan with partners for the launch of an innovative event production start-up company. Designed and executed company’s marketing and business communications strategies. Produced Fortune 500 corporate events including global product announcements, sales meetings, end-user conferences, customer events, and trade shows
AVW Audio Visual / Freeman – Houston, TX 1981 - 1987
Graphic Designer / Senior Event Producer
Promoted from entry-level graphic artist to senior-level event producer in less than two years. Responsible for creative content production and on-site event management for Fortune 500 corporate events including global product announcements, an international exposition (Singapore), international sales meetings, and end-user technology symposiums
Base Camp
Florida State University
Bachelor of Arts Degree (Visual Communications)
Minors: English, Art History
Expedition Parties
ExxonMobil / Fidelity Investments / Cigna Corporation / Reebok / IBM / AT&T / Burger King / Shell Oil / Conoco Oil / Nestle / Office Depot / Lever Brothers / Government for the Republic of Singapore / Calvin Klein / Citibank / Smith Barney / Reebok / Nike / PGA of America / Motorola / PepsiCo / Tropicana / MUFG UnionBank / Association for Zoos & Aquariums / Dannon / Procter & Gamble / NCBA
Recommendations available upon request